A Japanese ad agency invented an AI creative director — and ad execs preferred its ad to a human’s
SPSS LONDON — In 2015, ad agency McCann Japan’s creative planner Shun Matsuzaka set himself a task he called the “creative genome project”: he wanted to create the world’s first AI creative director, capable of directing a TV commercial. And last week, Matsuzaka showed off his creation at the UK advertiser trade body ISBA’s annual…