Could Zion Sign with PUMA?-Nice Kicks

Zion Williamson was officially picked up by the Pelicans setting his NBA career in motion. Over the course of the NBA Summer League so far, Zion, who is now out with injury, has been spotted wearing PUMA off court twice. Last summer PUMA was able to make a big splash by jumping back into basketball.…

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Nike seized on World Cup fever by selling women’s team shirts in men’s sizes — and jersey sales nearly doubled- Business Insider

Nike.com has sold more USA women’s jerseys this season than it has of any other soccer team’s shirt ever. Some other strong demands include women’s team shirts for the French, English, Brazilian, and Nigerian. The sportswear retailer’s sales of tournament jerseys have more than tripled compared with the last Women’s World Cup in 2015. The blockbuster sales…

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Giannis Antetokounmpo and the Making of the Air Zoom Freak 1- Nike

The Nike Air Zoom Freak 1 is an exercise in solving for Giannis Antetokounmpo’s rangy movement. “He’s using space with great efficiency,” says Ross Klein, Senior Creative Director, Basketball Footwear. The footwork associate with Antetokounmpo’s game is met with a multidirectional traction pattern that aids positioning at the extremes of his lateral strides. What gives…

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Three Ways Converse’s Renew Initiative is Rethinking Waste-Nike

Originally released as a basketball shoe, the Converse Chuck Taylor All Star is definitely an iconic design. Converse continuously finds ways to reinvent itself which is clear through the improved designs and material. Converse Renew is a new initiative the finds solutions for — product creation using post-consumer and post-industrial waste. It blends a new…

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