Sneaker Culture Is a Reminder That We’re All Just Animals

If you look under the surface of contemporary sneaker culture, the hard-edged competition of the “sneaker game” reveals a much more nuanced truth: sneakerheads have lived, breathed, and grown thanks to their own special form of community. Before it was YEEZYs, it was Jordans; before Js, it was player-edition Dunks in college team colorways. No matter…

Supreme and BAPE Are Rumored to Be Collaborating

A BAPE x Supreme collaboration is in the works, according to two leak accounts. Though details are still scarce, reputable accounts @dropsbyjay and @thesupremesaint both shared the rumors last night, writing that the collab would take place sometime “next year”. This wouldn’t be the first time the brands have collaborated. All the way back in 2002…

Nike Air Force 1 High ‘NBA Statement Game’ Collection Also Releasing

Originally seen on SneakerFiles: Nike Air Force 1 High ‘NBA Statement Game’ Collection Also Releasing Recently Nike Sportswear showcased the Nike Air Force 1 Low which forms the ‘Statement Game’ Pack. Celebrating the Nike x NBA partnership, the brand is also releasing the Nike Air Force 1 High ’Statement Game’ Collection. Two color options of…

Air Jordan 1 ‘Los Primeros’: Release Date

Air Jordan 1 ‘Los Primeros’: Release Date MSRP $160.00 Release Date October 13th 2017 Add to Google Calendar / iCal For fans of the Air Jordan 1, there’s, fortunately, plenty of options for you to choose from. The 1 has seen a number of colorways in various material mixes and styles. Though it doesn’t quite…

Golden State Warriors Ink NBA’s Largest Jersey Sponsorship Deal

Warriors ink largest NBA sponsorship deal. The Golden State Warriors have officially inked a three-year jersey sponsorship deal, worth a reported $20 million annually, with Japanese tech company Ratuken. According to ESPN’s Darren Rovell, the Warriors’ $60 million deal with Ratuken is the largest of the NBA advertising patch deals, nearly doubling the second highest sponsorship deal…

Look For The Nike Air More Uptempo “University Blue” This Week

The Nike Air More Uptempo University Blue gets a wider release in a few days after making its debut at select retailers previously. A UNC Tar Heels-like color scheme with University Blue covering the upper and midsole simply covers the basketball shoe, while white oversized “AIR” lettering across the sides, perforations, swooshes on the tongue,…