Travis Scott x Nike Collaboration Timeline

Waking up and seeing your favorite celebrity collaborate with a brand you also enjoy is such a surreal feeling. The iconic and limited edition gear that comes out of these collaborations are also priceless and time sensitive. Some common ones include clothing collaborations with people like Billie Eilish and Drake. Others consist of collabs with…

Jennifer Lopez and Diddy Reunite on ‘Dance-A-Thon’

Jennifer Lopez and Diddy were seen dancing together on Sunday in a virtual reunion for Diddy’s “The Team Love Dance-A-Thon”. Lopez appeared with her fiance Alex Rodriguez who turns out to be a major fan of Diddy’s work. The dancing fundraiser was used as a way to raise money for the non-profit Team Love and…

OPINION: DRAKE’S BACK AND FORTH WITH NIKE IS A NET WIN FOR SNEAKERHEADS

    The hype surrounding Drake’s potential departure from Nike’s crown jewel, Jordan Brand feels similar to the warm nervousness that precedes natural disasters. In the midst of this thick tension; even an obscure image of OVO’s boss in anything remotely resembling an adidas offering has the power to make sneakerheads “look alive.” It’s all…

Hip-Hop Takes the Throne, Passes Rock as Most Consumed Genre in U.S.

Hip-Hop Takes the Throne, Passes Rock as Most Consumed Genre in U.S.   It’s time for a changing of the guard. According to Nielsen Music’s annual mid-year report, Hip-Hop/R&B has pushed Rock out of the top spot of the United States’s most-consumed musical genre for the first time ever. As of July, the musical category has…

Here’s How the UK Influenced Drake’s ‘More Life’ Playlist

SPSS  It’s been less than a week since Drake released his highly-anticipated More Life playlist which incorporates prominent UK rappers such as Giggs, singer-songwriter Sampha, Jorja Smith and Konnichiwa rapper Skepta. Certainly with the inclusion of all these artist, sales in the UK have gone up. Now thanks to a video posted by Genius, we…

Drake Celebrates Rihanna’s 29th Birthday With a Medley Performance of Their Collaborative Hits

SPSS  Drake celebrated Rihanna’s birthday by performing a medley of their myriad of hits during his tour stop in Dublin, Ireland. The Barbadian pop singer turned 29 on Monday, and the Canadian rapper took time out from regular programming to wish his frequent collaborator and ex-love interest a happy birthday, saying, “It’s somebody’s birthday today—somebody…

Jordan Brand Unveils OVO All-Star 2017 Collection

Jordan Brand Unveils OVO All-Star 2017 Collection Not only will the ‘Black’ Air Jordan 12 OVO release during All-Star Weekend, but Jordan Brand will also debut an entire apparel collection which matches. While the highlight is the Air Jordan 12, Jordan Brand has unveiled the 2017 OVO All-Star Collection which is becoming tradition. Included in…

Black OVO x Air Jordan 12s Release on Feb. 18

Drake fans can look forward to another collab Air Jordan this month. The black OVO x Air Jordan 12 is releasing on All-Star Weekend in limited quantities. The Air Jordan 12 features a Black nubuck with a stingray textured design on its mudguard overlay. Special features include a dark translucent sole and Gold OVO Owl on the insoles.  …