Zion Williamson Signs with Jordan Brand-Nice Kicks

It has been announced that Zion Williamson has officially signed with Jordan Brand. Other brands such as PUMA, adidas and Nike were all under consideration. Nike Inc. however has decided to make Zion’s partnership with Jordan Brand official. “I feel incredibly blessed to be a part of the Jordan Brand family,” says Zion on the…

A Closer Look at the “Bucks” Undefeated x Nike Kobe 4 Protro PE- Nice Kicks

During Game 3 of the San Antonio Spurs vs. Denver Nuggets first-round series, DeMar DeRozan debuted one of several upcoming Undefeated x Nike Kobe 4 Protro PEs. Derozan showed off a teal patent leather pair of the Kobe 4 with burnt orange contrasts around the Swoosh branding and liner. Nike has not yet announced this collection,…

What Zion Williamson’s Unfortunate Shoe Accident Teaches Us About The Value Of Doing Things Properly

On Wednesday the 20th of February, 2019, one of the biggest brands in sports took a terrible fall. I’m of course referring to Zion Williamson’s exploding PG 2.5  and the  injury he sustained as a result of a simple, routine step towards his goals for that night. As expected, Zion’s misfortune triggered a torrent of…

Russell Westbrook Debuts Air Jordan XXXII “Creamsicle” PE On Media Day

Reigning MVP Russell Westbrook laced up a special make-up of the Air Jordan 32 in a blazing-hot “Creamsicle” colorway in orange and blue. Unlike the recently dropped “ Rosso Corsa ” colorway, which features the same bold tonal color-blocking, this Air Jordan XXXII PE features the classic Flyknit upper with the leather heel. Source: Russell…

Golden State Warriors Ink NBA’s Largest Jersey Sponsorship Deal

Warriors ink largest NBA sponsorship deal. The Golden State Warriors have officially inked a three-year jersey sponsorship deal, worth a reported $20 million annually, with Japanese tech company Ratuken. According to ESPN’s Darren Rovell, the Warriors’ $60 million deal with Ratuken is the largest of the NBA advertising patch deals, nearly doubling the second highest sponsorship deal…