The Air Jordan XXXIV successfully delivers a distinctly Jordan perspective on providing the best basketball shoe for the sport’s future stars.
“The Air Jordan signature game shoes have become the most influential line of performance footwear in basketball history,” says Gentry Humphrey, VP of Jordan Brand Footwear. “By introducing new, proprietary innovation with the XXXIV, the line’s game-changing legacy is extended to a new generation of athletes.”
The shoe strips away non-essential material from the tooling and upper to leave athletes with only the material they need.
“The Eclipse Plate takes the inherent values of the propulsion Flight Plate, a technology that is well-loved by Jordan athletes, and helps reduce the overall stiffness and strips down the weight,” says Kuerbis. “We achieve this by thinking about the type of plate materials used and how we can harness the principle value of each element.”
That idea is best shown in the Air Jordan XXXIV’s forefoot Zoom Air unit. To reach the full deflection point of the unit — maximizing its piston-like effect — the Eclipse Plate forms a cove, which allows the unit to compress and move without restraint. The composition of the plate, with its focus on stability (particularly in the heel), then gives more control to basketball’s full range of explosive movements: cuts, sprints, jumps.
Augmenting the properties of the Eclipse Plate is a herringbone traction pattern that, in unapologetic Jordan Brand fashion, promises a new performance benchmark to the standard scheme. After conducting multiple athlete foot scans, the reasoning for using a classic pattern is that it propels a superior first step and a quick cut, while also helping players to stop in an instance while on defense.
The Air Jordan XXXIV will be worn by select Jordan Brand athletes and partner high school and collegiate teams. The shoe drops September 25.
Via Nike News
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