Facebook has recently announced that they plan to add its name to both Instagram and WhatsApp due to politicians calling for the social media giant to be broken apart and the Federal Trade Commission investigates Facebook’s acquisition of both companies.
The company plans to rename the apps “Instagram from Facebook” and “WhatsApp from Facebook,” according to The Information, which cites anonymous sources.
“We want to be clearer about the products and services that are part of Facebook,” Facebook spokeswoman Bertie Thompson told The Information after confirming the massive rebranding. The move comes after CEO Mark Zuckerberg expressed frustration that Facebook doesn’t get enough credit for both apps’ success.
The Federal Trade Commission’s ongoing antitrust investigation into Facebook is looking at whether Facebook bought Instagram and WhatsApp before they could become a threat to its business. The social media giant bought Instagram for $1 billion in 2012 and WhatsApp for $19 billion in 2014.
Via Digital Trends