The Nike Air Zoom Freak 1 is an exercise in solving for Giannis Antetokounmpo’s rangy movement. “He’s using space with great efficiency,” says Ross Klein, Senior Creative Director, Basketball Footwear. The footwork associate with Antetokounmpo’s game is met with a multidirectional traction pattern that aids positioning at the extremes of his lateral strides.
What gives the Air Zoom Freak 1 a visual character of its own is employment of double-stacked Zoom Air units under the heel, offering an explosive balance of responsiveness and cushioning.
Nike showed the thought process of how the initial logo came all together and different styling they have for the logo.