Originally released as a basketball shoe, the Converse Chuck Taylor All Star is definitely an iconic design. Converse continuously finds ways to reinvent itself which is clear through the improved designs and material. Converse Renew is a new initiative the finds solutions for — product creation using post-consumer and post-industrial waste. It blends a new approach of utilizing materials that also take advantage of waste and recycling.
The process starts with the Chuck Taylor All Star, three Renew Processes — upcycled textiles, recycled PET and recycled cotton canvas blends.
Converse Renew’s Three Processes
1. Renew Canvas: the same feel and look as traditional Converse canvas, except now made from 100 percent recycled polyester that came from used plastic bottles.
2. Renew Denim: using an in-house upcycling process, denim jeans that were diverted from landfills serve as the first example of Converse’s capacity to turn single-source upcycled textiles into a Chuck Taylor All Star or Chuck 70.
3. Renew Cotton: this proprietary process transforms cotton canvas waste from the manufacturing process to create a composite 40 percent recycled cotton with polyester to form a new yarn. (In future seasons, additional recycled blends will be explored.)
Chuck Taylor All Stars and Chuck 70s featuring Converse Renew Canvas, which uses recycled PET, release July 5. A Chuck 70 with Converse Renew Denim, which demonstrates Converse’s upcycled textile capabilities, follows in August.
Converse Renew Cotton will release in early 2020.
Also, don’t forget to protect your soles with Sole Protector!
