Jordan Brand Celebrates Beijing’s Love of the Game with New Jordan 9 Guanghua Store

Commit to Win: Jordan 9 Guanghua Court, Jordan Flight Club and Flight Lab

Jordan 9 Guanghua is committed to do more than just providing athletes with the best products. With a newly branded regulation size Jordan basketball court in the store, Jordan 9 Guanghua Court will provide the most fluid and systematic consumer experience from gear purchasing to trial. The Jordan 9 Guanghua Court will also be home to Jordan Flight Club services every Saturday and Sunday, serving athletes with the best products and top-flight competition. The Flight Lab inside the store provides an immersive basketball trial zone where consumers can weartest product by shooting hoops and participating in custom drills with the guidance of Jordan certified store athletes.