The Japanese apparel company BEAMS and sneaker empire, Reebok, share quite the history. Previously, they’ve worked on a mismatch pair of Instapump Fury’s, they’ve even worked on the unorthodox BEAMS x Reebok Workout Lo, but now the brand is redirecting their attention to the Instapump Fury for a brand new take on the popular silhouette.
This particular BEAMS x Reebok Instapump Fury features a chocolate-colored mesh base, complete with Desert Camo overlays, Pump technology that replaces the sneaker’s lacing system, a white midsole with Hexa-Lite infused technology for a comfortable wear, and a chocolate brown outsole to round out the kicks.
The sneaker isn’t the only product cooking between BEAMS x Reebok, there’s also matching apparel to match the kicks as well. Come April 8th, this entire BEAMS x Reebok Instapump Fury and collection will be available at select Reebok and BEAMS retailers as well as online. Let us know your thoughts on the collaborative effort in the comment section.