Snap Inc. has released its full IPO roadshow.
In a 35-minute video, Snap executives break down their company philosophy, how the Snapchat app works, and their ad products. The video is narrated by Snap CEO Evan Spiegel, CTO Bobby Murphy, CSO Imran Khan, and CFO Drew Vollero.
We watched Snap’s full roadshow video and have collected all the highlights for you. Here’s the abridged version:
“Snap is a camera company,” begins Spiegel. “We feel like we’re really at the beginning of what cameras can do.”
“Before, cameras were the perfect way to save or record something you saw. And they sort of helped augment memory. But now cameras augment the way that we talk.”
Spiegel compares Snapchat’s camera to a mouse cursor on a desktop computer. “With Snapchat, the camera has become the primary input for the phone.”