Quartz – :
In a rather Google-like move this past weekend, Snapchat relaunched itself as Snap, a company that produces the Snapchat app, and Spectacles, a new wearable camera that looks like a pair of rather fashionable sunglasses. Spectacles bare more than a passing resemblance to the sorts of sunglass brands that are in fashion right now—thick, curved frames with colored mirror lenses that have been popularized by brands like Illesteva —and coupled with their pricing, it feels like Snap has hit on a product that shows how well the company knows its target demographic.
Source: The most genius thing about the Snap Spectacles is their $130 price tag
